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TRUSTWORKS · BRAND DEVELOPMENT GUIDE · TRUSTWORKS · BRAND DEVELOPMENT GUIDE ·
WHAT IS A BRAND development guide (BDG)?
IT helpS a business ensure brand consistency and demonstrates the following
what the company is
what it does
what it stands for
Think of it like a brand 'rulebook' that centralizes the overall look and feel of your brand identity.
Within the bdg you can find Brand archetypes, core values, logo lock-ups/breakdowns, color palette, font usage, iconography, and implementation into branding such as business cards, stationary, social media, case studies, etc.
IT helpS a business ensure brand consistency and demonstrates the following
what the company is
what it does
what it stands for
Think of it like a brand 'rulebook' that centralizes the overall look and feel of your brand identity.
Within the bdg you can find Brand archetypes, core values, logo lock-ups/breakdowns, color palette, font usage, iconography, and implementation into branding such as business cards, stationary, social media, case studies, etc.
See the full book below
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